Virginia Tech® home

Licensing and Trademarks

Licensing and Trademarks

The Office of Licensing and Trademarks promotes and protects the Virginia Tech brand including the name, nicknames, logos, and other identifying marks.

Girls with Virginia Tech hat and sweatshirt

Girls with Virginia Tech hat and sweatshirt

About Licensing and Trademarks

Virginia Tech is committed to promoting and protecting the university’s brand standards. The Office of Licensing and Trademarks manages and markets the trademarks, logos, likeness, and branded intellectual property of Virginia Tech.

Working with Virginia Tech Athletics, the Collegiate Licensing Company (CLC), and other merchandising entities, the Virginia Tech Licensing team develops partnerships to deliver leading-edge product programs to consumers.

Contacts

  • Reneé Alarid, Director of Brand Development and Trademark Licensing | 540-231-4169 | reneea@vt.edu
  • Sharon Dudding, Program Coordinator | 540-231-3748 | duddings@vt.edu
  • For all general inquiries, please email licensing@vt.edu.

Resources

The Licensing Guidelines provide a comprehensive understanding of branding regulations. Please contact licensing@vt.edu if you are having trouble accessing the guidelines.