University Relations promotes and protects the Virginia Tech brand through appropriate use of the university's trademarks. Licensing and Trademarks approves internal use of trademarks and administers a licensed collegiate merchandise program through a partnership with Collegiate Licensing Company (CLC).

Virginia Tech Licensing & Trademarks Policy

List of retailers who sell licensed Virginia Tech merchandise

In order to comply with the Virginia Tech’s Trademark Licensing Policy; and to ensure consistency and compliance with a wide range of requirements associated with the manufacture and use of Virginia Tech’s trademarks, products bearing Virginia Tech’s trademarks may be purchased only from companies that are officially licensed by Virginia Tech to manufacture or distribute products bearing its trademarks (Virginia Tech licensees). These PDF files have complete lists of all Virginia Tech licensed vendors: