Trademarks

Information:
 

Established: 1872

Location: Blacksburg, VA

Symbol: Hokies

Mascot Name: HokieBird

Conference: Atlantic Coast Conference (ACC)

Verbiage:


Virginia Polytechnic Institute and State University™

Virginia Tech™

Hokie™

Hokies™

HokieBird™

NOTE:

  • Some of Virginia Tech's marks require different designations ( ™ vs. ® ) depending on the product category. Please consult the chart below for a list of all the product categories in which each mark is federally registered.
  • The marks of Virginia Tech are controlled under a licensing program administered by IGM College Licensing. Any use of these marks will require written approval from IMG College Licensing.

Colors:

Maroon

PANTONE 208 C

MADEIRA: Rayon - 1182, PolyNeon - 1835 RA: 2497

Orange

PANTONE 158 C

MADEIRA: Rayon - 1065, PolyNeon - 1765 RA: 2213

Black

PANTONE Process Black C

MADEIRA: Black RA: Black

White

White

MADEIRA: White RA: White

Approved University colors or the PANTONE® colors listed on this page must be used. The colors on this page are not intended to match PANTONE color standards. For PANTONE color standards, refer to the current editions of the PANTONE color publications. PANTONE is a registered trademark of PANTONE, Inc.

Marks:

Primary Marks

1    

virginia tech logo vertical stack in maroon and orange on white background

2    

virginia tech logo vertical stack in white and orange on maroon background

3    

virginia tech logo vertical stack in maroon on orange background

4    

virginia tech logo vertical stack in orange on maroon background

For internal use only.
Reviewed on a case-by-case basis.

5    

virginia tech logo vertical stack in black on white background

6    

virginia tech logo vertical stack in white on black background

7    

virginia tech logo horizontal in maroon and orange on white background

8    

virginia tech logo horizontal in white and orange on maroon background

9    

virginia tech logo horizontal in maroon on orange background

10    

virginia tech logo horizontal in orange on maroon background

For internal use only.
Reviewed on a case-by-case basis.

11    

virginia tech logo horizontal in black on white background

12    

virginia tech logo horizontal in white on black background

Secondary Marks

13    

HokieBird Head on maroon background

14    

HokieBird in color

15    

HokieBird as outline

16    

Hokie tracks

17    

Hokie tracks as outline

Helmet Mark

18    

Virginia Tech football helmet

Youth Marks

19    

Young HokieBird

20    

Young HokieBird as outline

School Seal

21    

Virginia Tech Seal two color

22    

Virginia Tech Seal maroon

23    

Virginia Tech Seal orange

24    

Virginia Tech Seal black

Tartan Pattern

25    

Virginia Tech tartan pattern

Primary Athletics Marks

NOTE:

A clean zone equal to the width of the stem of the “T” is required around the entire primary mark.

Additional type, graphics, and images in the clean space that imply a combined logo are also prohibited.

Use of these logos is not restricted to the background colors shown. Variations (alternate colors, fashion colors, etc.) may be allowed, but all designs are subject to University review and require approval.

26    

Athletics VT Logo two color on white bakcground

27    

Athletics VT Logo white with orange-maroon outline on maroon background

28    

Athletics VT Logo white with maroon-orange outline on orange background

29    

Athletics VT Logo white with orange-maroon outline on black background

30    

Athletics VT Logo maroon on white background

31    

Athletics VT Logo orange on maroon background

32    

Athletics VT Logo maroon on orange background

33    

Athletics VT Logo orange on black background

34    

Athletics VT Logo black on white background

35    

Athletics VT Logo white on black background

Word Marks

NOTE:

Wordmarks are restricted to sideline provider in all apparel categories until 06/30/2022. 

All University sports are available upon further request. Please contact University licensing and trademark office for all inquirires. 

36    

Virginia Tech word mark in maroon on white background

37    

Virginia Tech word mark in orange on maroon background

38    

Virginia Tech word mark in maroon on orange background

39    

Virginia Tech word mark in orange on black background

40    

Hokies word mark in maroon on white background

41    

Hokies word mark in orange on maroon background

42    

Hokies word mark in maroon on orange background

43    

Hokies word mark in orange on black background

44    

Virginia Tech athletics word mark in maroon on white background

45    

Virginia Tech athletics word mark in orange on maroon background

46    

Virginia Tech athletics word mark in maroon on orange background

47    

Virginia Tech athletics word mark in orange on black background

Registered categories

VT Mark

Athletics VT Logo with registered trademark symbol

Class 14 - Precious metals, jewelry, namely, gold pins, gold earrings, tie tacks; charms and rings, watches and clocks

Class 16 – Paper articles, namely, writing paper, folders, note pads, stationery, loose leaf binders, decals, bumper stickers, note books, calendars, post cards, posters and pens

Class 18 - Leather and imitation leather goods, namely, brief case type portfolio covers and brief cases, travel bags, backpacks, wallets and umbrellas

Class 21 - Drinking glasses, mugs, plastic cups, insulating sleeve holders for beverage cans, plates and waste paper baskets

Class 25 - Clothing, namely, T-shirts, sport shirts, sweat pants, shorts, sweat shirts, sweaters, jerseys, pants, ties, baby bibs, caps, hats, shoes, jackets, and bath robes

HokieBird Mark

HokieBird in color with registered trademark symbol

Class 14 - Precious metals, jewelry, namely, gold pins, gold earrings, tie tacks; charms and rings, watches and clocks

Class 16 – Paper articles, namely, writing paper, folders, note pads, stationery, loose leaf binders, decals, bumper stickers, note books, calendars, post cards, posters and pens

Class 21 - Drinking glasses, mugs, plastic cups, and waste paper baskets

Class 25 - Clothing, namely, T-shirts, sport shirts, sweat pants, shorts, sweat shirts, sweaters, jerseys, pants, ties, baby bibs, caps, hats, shoes, jackets, and bath robes

Seal Mark

Virginia Tech Seal in two color with registered trademark symbol

Class 14 - Precious metals, jewelry, namely, gold pins, gold earrings, tie tacks; charms and rings, watches and clocks

Class 16 – Paper articles, namely, writing paper, folders, note pads, stationery, loose leaf binders, decals, bumper stickers, note books, calendars, post cards, posters and pens

Class 21 - Drinking glasses, mugs, plastic cups, insulating sleeve holders for beverage cans, plates and waste paper baskets

Class 20 - Furniture

Class 25 - Clothing, namely, T-shirts, sport shirts, sweat pants, shorts, sweat shirts, sweaters, jerseys, pants, ties, baby bibs, caps, hats, shoes, jackets, and bath robes

Hokies Word Mark

HOKIES ®

Class 14 - Precious metals, jewelry, namely, gold pins, gold earrings, tie tacks; charms and rings, watches and clocks

Class 16 – Paper articles, namely, writing paper, folders, note pads, stationery, loose leaf binders, decals, bumper stickers, note books, calendars, post cards, posters and pens

Class 18 - Leather and imitation leather goods, namely, brief case type portfolio covers and brief cases, travel bags, backpacks, wallets and umbrellas

Class 21 - Drinking glasses, mugs, plastic cups, insulating sleeve holders for beverage cans, and waste paper baskets

Class 25 - Clothing, namely, T-shirts, sport shirts, sweat pants, shorts, sweat shirts, sweaters, jerseys, pants, ties, baby bibs, caps, hats, shoes, jackets, and bath robes

Virginia Tech Word Mark

Virginia Tech ®

Class 14 - Precious metals, jewelry, namely, gold pins, gold earrings, tie tacks; charms and rings, watches and clocks

Class 16 – Paper articles, namely, writing paper, folders, note pads, stationery, loose leaf binders, decals, bumper stickers, note books, calendars, post cards, posters and pens

Class 18 - Leather and imitation leather goods, namely, brief case type portfolio covers and brief cases, travel bags, backpacks, wallets and umbrellas

Class 20 - Furniture

Class 21 - Drinking glasses, mugs, plastic cups, insulating sleeve holders for beverage cans, plates and waste paper baskets

Class 25 - Clothing, namely, T-shirts, sport shirts, sweat pants, sweat shirts, sweaters, jerseys, pants, ties, baby bibs, caps, hats, shoes, jackets, and bath robes

Virginia Polytechnic Institute and State University Word Mark

Virginia Polytechnic Institute and State University ®

Class 14 - Precious metals, jewelry, namely, gold pins, gold earrings, tie tacks; charms and rings, watches and clock

Class 16 – Paper articles, namely, writing paper, folders, note pads, stationery, loose leaf binders, decals, bumper stickers, note books, calendars, post cards, and posters

Class 21 - Drinking glasses, mugs, plastic cups, and waste paper baskets

Class 25 - Clothing, namely, T-shirts, sport shirts, sweat pants, shorts, sweat shirts, sweaters, jerseys, pants, ties, baby bibs, caps, hats, shoes, jackets, socks and bath robes

Additional Pertinent Information

  • University seal permitted on products for resale
  • No alterations or overlaying graphics to seal permitted
  • University licenses consumables (must have expiration date on packaging)
  • University licenses health and beauty products
  • Mascot caricatures not permitted
  • Cross licensing with other marks may be permitted with an additional agreement
  • No use of current players’ name, image, or likeness is permitted on commercial products in violation of NCAA rules and regulations
  • No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks

NOTE:

  • The marks of Virginia Tech are controlled under a licensing program administered by IGM College Licensing. Any use of these marks will require written approval from IMG College Licensing.