Digital Marketing Strategy

Pamplin College of Business

Digital marketing encompasses many areas of application, including mobile marketing, internet marketing and e-commerce, and social media marketing. Demand for graduates with digital marketing skills has grown rapidly and resulted in numerous career opportunities. Some examples include, Digital Marketing Specialist, Digital Marketing Engineer, Director of Digital Marketing, and Digital Marketing Coordinator. The 21-credit hour digital marketing strategy minor is open to all Pamplin College of Business students and is designed to provide students with exposure to, and mastery of, a wide array of concepts and techniques that are relevant and necessary for timely and effective marketing action in the digital marketing environment. The curriculum emphasizes the development of digital intelligence to enable sound strategic decisions that employ digital media.